121 Insights brings your ad spend, leads, attribution, call recordings and rankings into a single live view. Connect your accounts in a few clicks and see exactly what is working.
Every signal that matters, measured against revenue and shown the way it should look.
Map leads and revenue across every suburb you serve, so spend follows the work and you spot the areas you are missing.
Follow every lead across the channels it touched, from first click to booked job, so you fund what converts instead of what gets the last click.
Phone enquiries are often the highest-converting and the least tracked. We record every call, attribute it to the campaign that drove it, and transcribe it.
Google and Meta side by side: spend, clicks, conversions.
Demographics, platforms and placements that convert.
Which creatives pull their weight, ranked by result.
Sessions, conversions and behaviour from your site.
Rankings, impressions and organic visibility.
| commercial concreting | #2 | +3 |
| concrete contractor | #4 | +1 |
| civil concreting melb | #6 | +5 |
Phone, form and industry leads with their source.
What we are doing for you, live and shared.
Plain-English reads on what changed and why.
Cost per lead dropped 9% after pausing two underperforming Meta ad sets. Phone leads from Google are converting 1.6x the site form.
The numbers that matter, refreshed live.
No passwords shared, no spreadsheets. You grant secure access and your data flows in.
Choose a platform, Google Ads, Meta, Analytics or Search Console, and start the secure connection from your dashboard.
You approve access in your own account as a partner. We never see your password, and you can create a new account in the flow.
Your spend, leads, calls and rankings appear in your dashboard and stay up to date automatically.
The same engine, shaped around the metrics that matter in your sector.
Recruitment and patient leads, phone tracking and practice utilisation across multi-site groups.
Point of sale and foot traffic alongside ad spend, so online and in-store tell one story.
Revenue, ROAS and catalogue performance tied back to the campaigns that drove them.
Enquiries, quote win rates and revenue by suburb, so marketing spend follows the work.
We built 121 Insights to earn trust, not lock you in. Access is granted by you, scoped to what we need, and revocable any time.
Book a 30 minute walkthrough and we will show you your own numbers, live.